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The Power Of "What": Opening the Door to Value Exchanges

The Orientation of "What" "What can you do for me?" I have never forgotten that question, it is the ultimate business question. I...

Don't Ask "Why": An Introspective Trap

"Why" seems innocent enough, even virtuous. What if I told you that starting with "Why" might not be all we've been led to believe it is?

Real World Value: Building Stronger Connections

A brand experience in the real world has different challenges and opportunities than a brand experience through digital means. Value...

Digital Value Creation: Visible and Impactful Presence

In the digital realm, value takes on new forms and challenges as technology transforms the way we engage one another. The arrangement of...

The Value Equation: Simplifying What Truly Matters for Growth

The key to wealth, relationships, business, and branding. But truly and honestly, what is value?

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